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SONY vs Haagen Dazs

October 25, 2008

What happens when the creative well runs dry.

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One Comment leave one →
  1. October 26, 2008 12:48 pm

    Wow….. never thought I’d see that.
    Coincidence?
    Maybe.
    I do sometimes wonder if they are so ‘in’ their brand that they don’t do a ‘due diligence’, just to make sure they’ve not been subliminally influenced.
    Then again, maybe it was as simple as a copied idea.

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