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April 13, 2009


If you have a designerly bone in your body, you must see this beautiful documentary. Ostensibly about Helvetica, it uses the font more as a launchpad for discussing the evolution of typography and graphic design since the birth of the classic Swiss typeface. Helvetica, according to the film, is a stake in the ground that has been embraced, rejected, and returned to again and again over the last several decades. It is more than a font: a touchstone of fundamental design principles around which the “progress” of design continues to dance. Directed by Gary Hustwit, whose new film Objectified will no doubt equally amaze.

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