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Brandchannel Reskins

November 7, 2009

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For a while now, for years, I think, I had been wondering when brandchannel, Interbrand’s branding news site would get with the times. Their time to press, article selection and overall design and layout never seemed quite worthy of a global branding leader. And it certainly didn’t seem to gel with the contemporary blogosphere landscape.

Fortunately, a couple months ago brandchannel upped their game with a fresh look and daily content updates. At first, it didn’t seem like they had the content to populate the site on a daily basis, and some of the writing was a bit patchy, but recently they seem to have hit their stride. Still, I wonder if this is the right strategy for the site. The weekly content was more in-depth, and tended to spark more dialog in the peanut gallery. Has brandchannel become just another marketing blog?

One point of relief: my old brandchannel articles are still tucked safely away in the archives.

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